Abstract: Advocated for and owned an upgrade to an existing reward delivery system that had overburdened outdated tech, and was delivering a frustrating player experience.

As Lead UX designer, I instigated UX involvement in what was originally a tech-only effort. I used data on player engagement, mapped player behaviors, proposed and evaluated many solutions, guided the dev team, and formed a communication & release plan.

Impact: This was received with overwhelmingly positive player sentiment as part of a series of updates that lead to increases across all core KPI's. Demonstrated to the team how user-centered design can be impactfully incorporated into our strategies.

Abstract: Built a new mobile title based on Kung Fu Factory's gem match battle engine developed in previous titles, with some major reworks to key systems, such as the main battle loop.

As the sole UX designer, I defined the flows and interfaces for all the game's systems, using simple ideation exercises, interactive prototyping, and detailed wireframe specs. I also had a large part in organizing user testing and collating its results.

Impact: The new title performed well in soft launch, meeting or exceeding all key KPI goals we set. I took particular care with our onboarding, which produced measurable improvements over previous titles using the same engine.

Abstract: With this title, Kung Fu Factory set out to take technology developed under contract for an external publisher and adapt it for our own use along with a new licensed IP.

As UX designer, I took the challenge of adapting all the engine's existing systems for the new game. This involved lots of prototyping and wireframing, as well as user testing and iteration.

Impact: This was a major step for the studio as we successfully launched our first self-published game, which operated successfully for several years. I was able to establish myself as a capable internal UX resource, when previously we had no such in house expertise.